The mark consists of the face of an animated beige colored cow holding its left hand in a thumbs up gesture, while holding a menu in its right hand. The cow is outlined in black with gray horns, black eyes, and black nostrils. The cow's hands and teeth are white and outlined in black. The menu is light beige, outlined in black, and contains Korean characters in stylized red font. Appearing to the right of the cow are Korean characters in stylized font in burgundy and yellow with black shadowing. All other white in the mark represents transparent areas and/or background and is not claimed as part of the mark.
The color(s) burgundy, red, yellow, beige, light beige, black, white, and gray is/are claimed as a feature of the mark.
The non-Latin characters in the mark transliterate to "YUKHWE" and "GALBISAL" and this means "raw meat" and "ribs" in English; The non-Latin characters in the mark transliterate to "YOUNG CHEON" and "YOUNG HWA" and this has no meaning in a foreign language.
THE NON-LATIN CHARACTERS THAT TRANSLITERATE TO "YUKHWE" AND "GALBISAL"