42 Application service provider (ASP) and software as a service (SAAS) services featuring software for e-commerce, mobile-commerce, and online shopping, namely, software for use as a payment gateway that authorizes the processing of credit cards or direct payments for merchants, software for performing electronic business transactions via a global computer network, and software for authenticating users' identities; software as a service (SAAS) services, namely, hosting software for use by others for use in mobile ordering and fulfillment; providing temporary use of non-downloadable computer software for providing custom online retail store services, tracking location using GPS data, managing order fulfillment, accessing and providing retail, restaurant, and food ordering services, ordering, paying for, and tracking retail and food delivery, and identifying, tracking, or calculating information to determine a user's location and to provide location, proximity and logistics information via telecommunication networks, cellular telephones, and wireless navigation devices; computer services and software application consulting services, namely, designing, developing, and hosting online commerce software application and customer databases; technical support services, namely, installation, administration, and troubleshooting of web and database applications; platform as a service (PAAS) featuring mobile electronic computer software commerce platforms for the selection, reservation, ordering, and purchasing of items of others via a global computer network; providing a website featuring technology that enables users to arrange, schedule, make, manage, reschedule, alter, modify and cancel services, appointments, reservations, arrivals, and departures all via cellular telephones and email, and whereby service providers, merchants, and vendors can arrange, schedule, make, manage, reschedule, alter, modify and cancel such services, appointments, reservations, arrivals, and departures; data automation and collection service using proprietary software to evaluate, analyze and collect service data