The mark consists of the stylized wording "HEY SUGAR!" that fades from dark brown at the top to pink at the bottom, beneath a design comprising a first set of flowers, leaves, and eight dots, to the left of an open bag of sugar with a spoon in it, to the left of a jar of dripping ice cream, to the left of a second set of flowers, leaves, and eight dots, all beneath a looping symmetrical line. The flowers in the design are pink with white and yellow shading, the leaves are in shades of tan and light brown with white accents, and the dots are tan. The bag is light brown with dark brown and tan accents. The spoon is tan with light brown, dark brown, and white accents. The sugar is white with grey shading. The jar is light purple, dark pink, and light pink with white and dark brown accents. The ice cream is light pink with white, grey, and dark brown accents. A dark brown cookie with white and grey filling sits atop the ice cream. A dark pink and white striped straw is sticking out of the ice cream. A tan candy bar with dark brown and white accents is also sticking out of the ice cream. The looping symmetrical line is tan. All other instances of white in the drawing represent background and or transparent areas and are not a part of the mark.
The colors yellow, light brown, dark brown, tan, light pink, dark pink, light purple, grey, and white are claimed as features of the mark.
"SUGAR"
Trademark: 97066716
