The mark consists of stylized wording "SHIBA". There is a row of small letters "Hokkaido Milk Tea" below it. There is a design of a dog's head above it, and there is a Chinese character in the lower right corner of the design. All of these are contained in a circle.
The non-Latin characters in the mark transliterate to "zhi" and this has no meaning in a foreign language.
The English translation of "SHIBA" in the mark is "brushwood".