The mark consists of the words "CHUCU PULP" written in stylized font, white shaded with gray. The letters have a thick red border surrounding each one. Running in parallel diagonal lines along the top and bottom of the mark are two borders that are a gradient of light gold at the edge into dark gold towards the center. Along the wavy edge of the border is a band of interlocking triangles that alternate light purple and dark purple colors. The borders surround a gray background field. In the foreground is a stylized brown caramel creature with 2 arms and two legs, shaded with light brown. The caramel creature has large black and white eyes, small eyebrows, and a pink tongue visible from its open mouth.
The color(s) light gold, dark gold, red, white, light purple, dark purple, gray, light brown, brown, black, and pink is/are claimed as a feature of the mark.
"PULP"