The mark consists of a three-part label design. The top portion of the three-part label is a vertical rectangle outlined in gold on the top and sides, and then outlined in black on the bottom. The stylized wording "BEEFEATER" in red and "LONDON" in black appears at the top of this portion. Beneath this portion of the label is a stylized design of a man wearing a red uniform, shoes and hat with gold and white accents holding a spear and a ring with keys in the color gold. The man's face and hands appear in the color white with red accents. The stylized man is superimposed on a circular seal with grey buildings in the center, and a band around the circle with the wording: "LONDON ANNUAL INTERN EXHIBITION OF ALL FINE ARTS INDUSTRIES INVENTIONS" appearing in grey lettering, and radiating curved grey lines emanating from the circle all on a white background. The middle portion of the three-part label is a narrow horizontal rectangle outlined in gold on the bottom and sides and then outlined in black on the top. The interior of the middle portion of the three-part label contains the name "JAMES BURROUGH" in stylized black lettering set against curved grey lines that mimic the radiating concentric circles in the top portion of the label on a white background. The lower portion of the label is a horizontal rectangle in red, with the horizontal rectangle outlined in a thin gold line. Toward the top of the inner rectangle is a gold horizontal line.
The name(s), portrait(s), and/or signature(s) shown in the mark does not identify a particular living individual.
The color(s) red, gold, black, grey, and white is/are claimed as a feature of the mark.
"LONDON"