The mark consists of "UMP ADVANCED PET NUTRITION" with the word "JUMP" in bold, black, capital letters above a red, blue, orange, turquoise, green, yellow, pink, purple, rainbow colored, polygonal dog image, with the words "ADVANCED PET NUTRITION" in smaller, bold, black, capital letters under the red, blue, orange, turquoise, green yellow, pink purple, rainbow colored, polygonal dog image.
The colors black, red, blue, orange, turquoise, green, yellow, pink, purple are claimed as a feature of the mark.
"JUMP"