The mark consists of a walking silhouette of a bear, the outline consisting of an interior silhouette, outside of which is a thin white border, outside of which is a thicker light green border. The interior silhouette of the bear displays a sky and cloud design on the bear's body, and a dark green forest on the bear's legs. The body design shows a small dark blue ray design immediately above the forest and above the ray design is a cloud and lightning design. The clouds are shown in shades of dark blue and light blue and near the bear's nose and ears are pink clouds. White lightning is shown twice on the top portion of the bear's body. Centered on the bear's body portion are the words "EST. 1969" in white between a pair of white circles, below which are the words "NORC L THUNDER" in white, with the space between the letters "C" and "L" being a yellow five-pointed star. Below is the phrase "HIGH OCTANE GARDEN SOIL" in white and between a pair of white hyphens. The color white appearing outside of the bear's light green border represents background and is not part of the mark.
ESTABLISHED ONE NINE SIX NINE NORTHERN CALIFORNIA THUNDER HIGH OCTANE GARDEN SOIL; ESTABLISHED NINETEEN SIXTY NINE NORTHERN CALIFORNIA THUNDER HIGH OCTANE GARDEN SOIL; ESTABLISHED ONE THOUSAND NINE HUNDRED SIXTY NINE
The colors dark green, light green, dark blue, light blue, pink, white, and yellow are claimed as a feature of the mark.
"EST. 1969" AND "NORCAL" AND "HIGH OCTANE GARDEN SOIL"