35 Online retail store services featuring merchandise, namely, clothing, jewelry, drinkware, glassware, pennants, lapel pins, decorative banners, player cards, souvenirs, flags, stickers, photographic prints, pictures, paintings and their reproductions, key chains, books, headgear, footwear, toys, and sporting equipment, namely, hockey pucks and hockey sticks; retail store services featuring merchandise, namely, clothing, jewelry, drinkware, glassware, pennants, lapel pins, decorative banners, player cards, souvenirs, flags, stickers, photographic prints, pictures, paintings and their reproductions, key chains, books, headgear, footwear, toys, and sporting equipment, namely, hockey pucks and hockey sticks; promoting sports and entertainment events of others by advertising in print media, in broadcast media, via the Internet, and by telecommunication networks; promoting the goods and services of others by arranging for sponsors to affiliate their goods and services with sports teams; rental of advertising space; promotional marketing campaign services for others; advertising for others on the Internet by conducting a social media campaign through the creation of a hashtag for the purpose of promoting a sports and entertainment loyalty program