35 Arranging and conducting incentive reward programs to promote fan activities and the sale of goods and services related to professional and amateur sports and esports; Promoting the goods and services of others by means of the issuance of loyalty rewards points; Business administration of consumer loyalty programs; promoting the goods and services of others in the fields of professional and amateur sports and esports; collection of quality metric data for business purposes in the field of professional and amateur sports and esports; providing online registration services for professional and amateur sports and esports tournaments and fantasy sports; promoting the sale of goods and services of others in the fields of professional and amateur sports and esports by means of contests; advertising research services for business purposes, namely, advertising data collection and analysis in the field of professional and amateur sports and esports; Advertising, promotion, and marketing services for others related to providing online fan and spectator-centered events, contests, and social networking for the amateur and professional sports and esports industries; Advertising and marketing services provided by means of indirect methods of marketing communications, namely, social media, chat, search engine marketing, email marketing, inquiry marketing, influencer marketing, internet marketing, mobile marketing, referral marketing, blogging and other forms of passive, sharable or viral communications channels; online retail store services featuring general consumer merchandise, electronics and software, travel and admission to sports and esports events; Advertising, promotion and marketing services, including promotion of goods and services of third parties through sponsoring arrangements and license agreements relating to sports and esports events; reward services, namely, administration of incentive award programs for customers which provide merchandise, gear, memorabilia, other prizes and experiences for activities including purchasing on the website, clicks, views, shares, referrals, contributions, conducting public opinion polls, posting online classified advertisements and other activities on the website; Provision of an online marketplace for buyers and sellers of downloadable digital art images, photographic images, video clips, music files, collectibles in the nature of trading cards and tradeable tickets and tradeable coupons authenticated by non-fungible tokens (NFTs); Operating online marketplaces featuring sports, music and entertainment-related memorabilia of others
Trademark: 97051983
