35 (Based on 44(e))(Based on Use in Commerce) Retail store services of medical optical products, articles and instruments, eyewear, eyeglasses, eyeglass lenses, eyeglass frames, contact lenses, eyeglass cases, lens cases and contact lenses cases; online retail store services of medical, industrial or scientific optical products, articles and instruments, eyewear, eyeglasses, eyeglass lenses, eyeglass frames, contact lenses, eyeglass cases, lens cases and contact lens cases; provision of consumer information and advice to consumers on the selection of products and eyewear articles to be purchased; (Based on 44(e)) advertising services; management of commercial affairs, namely, help in the management of business affairs or commercial functions of a commercial enterprise in the field of eyewear; commercial administration in the nature of business administration services for commercial enterprises, assistance to commercial enterprises in the running of their business, commercial administration of the licensing of the goods and services of others; sales promotion for third parties; online advertising on a computer network; organization of exhibitions for commercial or advertising purposes; business organization consulting, namely, relating to building up collections of optical and eyewear articles for third parties and to the management of eyewear distribution networks; services rendered by a franchisor, namely, assistance in the operation or management of a commercial enterprise and provision of business management assistance in the establishment and operation of commercial know-how; advice and services for trying on and choosing eyeglasses online, namely, provision of consumer information and advice regarding the selection of products and items to be purchased