The mark consists of four Chinese characters.
The non-Latin characters in the mark transliterate to "Guo", "Mao", "Kong", "Gu" and this means "international", "trade" and "holding", respectively. However, the combined wording has no meaning in English.
The English translation of "Guo", "Mao" and "Konggu" in the mark is "international", "trade" and "holding", respectively. However, the wording "Guomao Konggu" in combination has no meaning in a foreign language.