The mark consists of the stylized wording "PINKIDS", where the "P" appears in pink, the first "I" in purple, the "N" in blue, the "K" in green, the second "I" in yellow, the "D" in light orange, and the "S" in dark orange, with three drops above the letter "K", one in green, one in pink, and one in yellow, and with each letter having a white and green shadow.
The colors pink, purple, blue, green, yellow, light orange, dark orange, and white are claimed as a feature of the mark.