The mark consists of the image of the stylized wording "RICHNESS" in orange, red, yellow, blue, pink, purple, green and outlined in black with images of red flowers, red and blue flowers, purple and pink stripes, blue abstract shapes, blue stripes, pink hearts, green leaves, and red hearts. Behind the wording is the image of a green train outlined in black, a yellow bear outlined in black, a red circle with arms and red circle hands outlined in black, a pink and red butterfly outlined in black, an orange, yellow, and white heart outlined in black, a pink and red heart outlined in black, an abstract green shape outlined in black, and a pink, white, black and red face of a cat with a blue and yellow collar on outlined in black. Behind all of this is the image of an orange sun with white, blue, red, orange, yellow, purple, green, and pink sun beams outlined in black. Within the beams are images of blue flowers, blue shaded circles, red hearts, orange flowers, orange stars, purple shaded circles, green leaves, yellow shaded circles, blue and white flowers, blue stripes, yellow stars, purple hearts, blue and white stripes. All within a black rectangular carrier.
The color(s) orange, red, yellow, blue, pink, purple, green, white, and black is/are claimed as a feature of the mark.