The mark consists of a three circle design with overlapping hollow circles in alternating colors (yellow, blue, yellow) with a white center with "La Princesita" in stylized blue font written across the upper portion of the overlapping circles. Four stylized outlines of wheat in blue and yellow adorn the left and right sides of the circle and two stylized outlines of corn in blue and yellow are presented in a V shape at the bottom of the overlapping circles. A blue bar through the lower half of the overlapping circles with the word "TORTILLERIA" in white block capitalized font written throughout the entirety of the bar. A stylized outline of a female head and neck with short hair in blue and white is in the middle of the hollow circles above the blue bar. The wording "Since 1972" in blue appears in the bottom of the circle design.
LA PRINCESITA TORTILLERIA SINCE NINETEEN SEVENTY TWO; LA PRINCESITA TORTILLERIA SINCE ONE NINE SEVEN TWO; LA PRINCESITA TORTILLERIA SINCE ONE THOUSAND NINE HUNDRED SEVENTY TWO
The color(s) Blue, White and Yellow is/are claimed as a feature of the mark.
The English translation of La Princesita TORTILLERIA in the mark is The Little Princess Tortilla Shop.
"LA" AND "TORTILLERIA, SINCE 1972"