42 Application service provider (ASP) featuring e-commerce software for use as a payment gateway that authorizes processing of credit cards or direct payments for merchants; Application service provider (ASP) featuring software for making reservations and bookings; Providing temporary use of online, non-downloadable software for ordering and/or purchasing goods and services; Providing temporary use of online, non-downloadable software to enable or facilitate ordering and/or purchasing goods and services; Application service provider (ASP) featuring software to enable or facilitate voice over internet protocol (VOIP) calls, phone calls, video calls, text messages, electronic message, instant message, and online social networking services; Providing temporary use of online, non-downloadable software for facilitating and arranging for the financing and distribution of fundraising and donations; Application service provider (ASP) featuring software for use in the design of augmented reality and virtual reality effects for use in modifying photographs, images, videos and audio-visual content; Providing temporary use of online, non-downloadable software for modifying photographs, images and audio, video, and audio-video content with photographic filters and augmented reality (AR) effects, namely, graphics, animations, text, drawings, geotags, metadata tags, hyperlinks; Computer services, namely, creating an on-line community for registered users to access, collect, display, edit, link, modify, organize, tag, stream, share, store, transmit, and otherwise provide electronic media, photographs, images, graphics, audio, videos, audio-visual content, data and information via the internet and communication networks; Providing temporary use of online, non-downloadable software for use in facilitating voice over internet protocol (VOIP) calls, phone calls, video calls, text messages, electronic message, instant message, and online social networking services; Computer services, namely, creating an on-line virtual environment for registered users to share, view, subscribe to and interact with images, audio-visual and video content and related data and information; Computer services, namely, curating online user-defined content into social media feeds; Platform as a service (PAAS) featuring computer software platforms for use in purchasing and disseminating advertising; Platform as a service (PAAS) featuring computer software platforms for allowing users to perform business and e-commerce transactions; Providing user authentication services using single sign-on software technology for e-commerce transactions; Software as a service (SAAS) services featuring software for sending and receiving electronic messages, notifications and alerts and for facilitating electronic business transactions via the internet and communications networks; Online ad-buying platform provider, namely, providing online, non-downloadable software programs for allowing buyers and sellers of online advertising to purchase and sell advertising inventory; Providing a website featuring on-line non-downloadable software that enables users to design augmented reality and virtual reality effects for use in modifying photographs, images, videos and audio-visual content; Providing online, non-downloadable software for modifying photographs, images and audio, video, and audio-video content with photographic filters and augmented reality (AR) effects, namely, graphics, animations, text, drawings, geotags, metadata tags, hyperlinks