The mark consists of a brown filled circle, representing a cookie, the top right part of the circle has three indentations representing a bite mark. In the middle cross section of the circle is the word FAMILY in stylized lettering, in the color walnut-chocolate outlined in color cream. Below this, there is a wide banner in the color orange-red and the word BITES inside in the color white. The colors claimed as part of the mark are dark brown, orange-red, cream, white and walnut-chocolate.
The color(s) brown, orange - red, cream, white and walnut chocolate is/are claimed as a feature of the mark.
"BITES"