The mark consists of a black label design, which includes at the left upper part the wording "Dulces Mara" written in a black with white and then light blue outline stylized font, one under the other, interrupting the base of a yellow sun design with orange and dark orange beams outlined in white and light blue. The sun has two brown, black and white eyes with black eyebrows and brown smile. The facial accents are in dark yellow. On the upper right side of the label there is a yellow circle design which has in the center the word "EXTRA" written in a black with yellow and orange outline stylized font, under which is the word "HOT" written in a red with yellow and orange outlined stylized font, having in the left part a design of a yellow with orange and red outline flame. In the center of the label there is an orange-yellow-red flame design, over which are placed the words "Don" and "Limon" written one under the other in a yellow with green and black outline stylized font. The letter "o" of the word "Limon" is replaced by an image of a green and dark green lime having above a dark green-green-yellow droplet design. Under is the word "FUEGO" written in a dark red with orange dots and with orange and yellow outline with lava texture, being placed over a red splash design. Under there is a green, yellow and red outline of a semi-circle, being filled in grey, which is not claimed as a feature of the mark, being transparent background. On the grey part there is a yellow outlined design of a green and dark green lime, a red and dark red pepper with a yellow stem and a black cup design with green and dark green zigzag line, a red lid with white underline and orange, yellow and red flames design at bottom.
The name(s), portrait(s), and/or signature(s) shown in the mark does not identify a particular living individual.
The color(s) yellow, orange, white, black, red, dark red, brown, green, light blue, dark yellow, dark orange and dark green is/are claimed as a feature of the mark.
The English translation of "dulces" is "sweets", of "Limon" is "lemon" and "fuego" in the mark is "fire".
"DULCES" , "EXTRA HOT" , "LIMON" AND THE REPRESENTATION OF THE PEPPER AND THE LIMES