9 Downloadable mobile applications for tracking and maintenance of health plans; providing access to health coaching services, enabling users to receive personalized recommendations in the medical, healthcare, and wellness fields; providing information and personalized recommendations in the healthcare and wellness fields to users regarding health, wellness, and nutrition, assessing habits in the areas of health, nutrition, and wellness; tracking, collecting and analyzing health data for use in conducting health risk assessments; recommending preventative health measures, condition management, and tracking behavior modification; Downloadable computer application software for mobile phones, handheld computers, and desktop computers, namely, software for tracking and maintenance of health plans; providing access to healthcare and health coaching services; enabling users to receive personalized recommendations in the healthcare and wellness fields; providing information and personalized recommendations in the healthcare and wellness fields to users regarding health, wellness, and nutrition; assessing habits in the areas of health, nutrition, and wellness; tracking, collecting and analyzing health data for use in conducting health risk assessments, recommending preventative health measures, condition management, and tracking behavior modification