The mark consists of a black label design, which includes at the left upper part the wording "Dulces Mara" written in a black with white and then light blue outline stylized font, one under the other, interrupting the base of a yellow sun design with orange and dark orange beams outlined in white and light blue. The sun has two brown, black and white eyes with black eyebrows and brown smile. The facial accents are in dark yellow. On the upper right side of the label there is a yellow circle design which has in the center the word "EXTRA" written in a black with yellow and orange outline stylized font, under which is the word "HOT" written in a red with yellow and orange outlined stylized font, having in the left part a design of a yellow with orange and red outline flame. In the center of the label there is an orange-yellow-red flame design, over which is placed the word "BOLONCHAS" in yellow and dark yellow with orange, purple, light purple and yellow outline. Under these words, there is the word "FUEGO" written in a dark red stylized font with orange dots and with orange and yellow outline, being placed over a purple splash design. To the right of FUEGO is a brown ball in yellow and orange flames. At the bottom of the label there is a curved line design depicted in red, yellow, and orange. On the grey part which is a transparent background and is not claimed as a feature of the mark, there is a green and dark green lime, a red and dark red pepper with a yellow stem and a brown ball in yellow and orange flames. The remainder of the white outside the design is background area and is not claimed as a feature of the mark.
The name(s), portrait(s), and/or signature(s) shown in the mark does not identify a particular living individual.
The color(s) yellow, orange, white, black, red, purple, brown, green, light blue, dark yellow, dark orange, dark red, dark green and light purple is/are claimed as a feature of the mark.
The English translation of "dulces" is sweets" and "fuego" in the mark is "fire".
"DULCES," "EXTRA HOT," "BOLONCHAS" AND THE REPRESENTATION OF THE PEPPER AND THE LIME
Trademark: 90898615
