The mark consists of the wording "SHINANO" in stylized font. The color of the text is black, the circle above the text and the fan-shaped pattern inside the circle are blue, and there are white lines in the fan-shaped pattern. The flowers in the circle are red on the left and pink on the right, and the stamens are white.
The color(s) Black, white, red, pink, blue is/are claimed as a feature of the mark.
The wording SHINANO has no meaning in a foreign language.