The mark consists of a blue, white, and cyan ice monster with black eyes holding a shaved ice cup in its left hand, and a popsicle and ice cream cone in its right hand. The shaved ice is in red, orange, yellow, green, and blue, with a red and white straw sticking out of the cup, and with an orange cup holding the shaved ice. The popsicle is red, white, and blue, and the ice cream cone is brown, white, and black. The wording "NICE MONSTER ICE CREAM SHAVED ICE" is superimposed over the monster, with the word "NICE" having a red "N" and the remainder of the word "NICE" being in blue, white, and cyan, with "MONSTER" being in blue, white, and cyan, and with "ICE CREAM SHAVED ICE" being in blue and white. A blue and white circle appears between "CREAM" and "SHAVED". All of the aforementioned elements are against a circle that transitions from blue to cyan from top to bottom, and has a gray perimeter.
The colors blue, white, red, brown, orange, yellow, green, blue, gray, black, and cyan are claimed as a feature of the mark.
"ICE CREAM AND SHAVED ICE"