The mark consists of the word "BRANDRAISING" in large font above the words "ORGANIZATIONAL", "IDENTITY" and "EXPERIENTIAL" each of which is in smaller font and beneath lines of various lengths; an image of a pyramid with rounded corners is located to the right consisting of the words "VISION", "MISSION", "VALUES", "OBJECTIVES", "AUDIENCES", "POSITIONING", "PERSONALITY", "VISUAL IDENTITY", "MESSAGING PLATFORM", "ONLINE", "IN PRINT", "ON AIR", "IN PERSON", "MOBILE".
BRAND RAISING ORGANIZATIONAL VISION MISSION VALUES OBJECTIVES AUDIENCES POSITIONING PERSONALITY IDENTITY VISUAL IDENTITY MESSAGING PLATFORM EXPERIENTIAL ONLINE IN PRINT ON AIR IN PERSON MOBILE