The mark consists of stylized silhouette of a truck with a rectangular sign on the roof reading "LA BUFADORA" and on the side panel of the truck a knife and fork crossed in the shape of an "X" to the left of the word "AUTHENTIC" over a knife and fork in the shape of an "X" over the stylized wording "LA BUFADORA BAJA GRILL" with the "LA" positioned over the "U" of the word "BUFADORA," all over the words "BAJA GRILL" having a stylized sun centered underneath and flanked by black lines, with the handwritten and double underlined wording "Est. 1998" underneath that and the phrase "MEXICAN FOOD" appearing on the bottom, all of which appears inside three concentric broken circles resembling a stamp.
LA BUFADORA AUTHENTIC BAJA GRILL EST. ONE NINE NINE EIGHT MEXICAN FOOD; LA BUFADORA AUTHENTIC BAJA GRILL EST. NINETEEN NINETY EIGHT MEXICAN FOOD; LA BUFADORA AUTHENTIC BUFADORA BAJA GRILL EST. ONE THOUSAND NINE HUNDRED NINETY EIGHT MEXICAN FOOD
The English translation of LA BUFADORA in the mark is "the blowhole".
"AUTHENTIC", "BAJA GRILL, EST. 1998" AND "MEXICAN FOOD"