The mark consists of a large circular shield, with a dotted circle within the shield, containing therein a rectangular box with the word "BRADLEY'S" printed in it and with the letters "RADLEY" being underlined, and a laurel wreath extending around the box with a star icon above the rectangular box and with a series of leaves extending around the shield and a waving ribbon positioned below the shield with the wording "EST.", "EXCEPTIONAL CUSTOMER SERVICE", and "1992" printed in the ribbon.
BRADLEY'S SUPERIOR SERVICE EST. EXCEPTIONAL CUSTOMER SERVICE ONE NINE NINE TWO
BRADLEY'S SUPERIOR SERVICE EST. EXCEPTIONAL CUSTOMER SERVICE ONE THOUSAND NINE HUNDRED NINETY TWO
BRADLEY'S SUPERIOR SERVICE EST. EXCEPTIONAL CUSTOMER SERVICE NINETEEN NINETY TWO
"SUPERIOR SERVICE", "EST. 1992" AND "EXCEPTIONAL CUSTOMER SERVICE"