35 Association services, namely, promoting awareness of the importance of customer service to customer engagement; Association services, namely, promoting the interests of businesses which seek quality customer engagement through strong customer service; Association services, namely, promoting the interests of businesses that interact with consumers by means of educating about and encouraging good/best customer service practices, nurturing healthy relationships with their customer service providers, and giving recognition to customer service providers; Trade association services, namely, promoting the interests of businesses that engage with customers through the use of customer service representatives, policies, and/or procedures