The mark consists of the words "JOSE CUERVO BLACK" in white, the "JOSE CUERVO" signature in silver, the words "FABRICA LA ROJENA TEQUILA" in silver with a crest in silver all on a red seal, and 7 silver medals all appearing on a black label with red, white and gray borders.
The color(s) white, black, red, silver, gray is/are claimed as a feature of the mark.
The English translation of 'CUERVO", "FABRICA LA ROJENA" in the mark is "CROW" or "RAVEN" and "THE ROJENA FACTORY".