The mark consists of the plus symbol (+) followed by the lowercase letters of "c," "h," "a," "n," "g," and "e" to complete the word "change," then underneath in vertical format are the lowercase letters of "f," "o," and "r" to complete the word "for," and the lower case letters of "y," "o," "u," and "r" to complete the word "your," and then underneath in vertical format are the lowercase letters of then "h," "e," "a," "l," "t," and "h" to complete the word "health".