9 downloadable software and software applications to enable transmission, access, organization and management of online and hybrid events including content in relation to events and entities hosting events; downloadable computer software to facilitate online advertising, business promotion, and facilitating events for corporates, associations, event management companies, exhibitors and institutes, and for tracking attendee engagement for insight, marketing, and predicting trends; downloadable computer software used to enhance the capabilities of other software and non-downloadable online software for use in the organization and management of online and hybrid events; mobile application and mobile software to enable transmission, access, organization and management of online and hybrid events including content in relation to events and entities hosting events and to facilitate online advertising, business promotion, and facilitating events for corporations, associations, event management companies, exhibitors and institutes, and for tracking attendee engagement for insight, marketing, and predicting trends