35 (Based on 44(e))(Based on Intent to Use) Retail store services, electronic shopping retail store services, mail order retail store services, shop retail store services and wholesale store services featuring diapers, diapers for infants and babies, swim diapers, diaper pants, diaper liners, life jackets, life vests, life buoys, life belts, floats for inclusion in swimwear, life jackets and vests, swim goggles, swim masks, snorkels, nose clips for swimming, sunglasses, towels, beach towels, bath towels, face towels, hand towels, hooded towels, towels for use with infants and babies, articles of clothing for sun protection, namely, t-shirts, jumpers, jackets, trousers, shorts, dresses, beach clothes, namely, t-shirts, jumpers, jackets, trousers, shorts, dresses, beach shoes, namely, flip flops, sandals, towelling robes, swimwear, swimwear for children, infants and babies, briefs for swimming, swimsuits, swimming costumes, swimming costumes for maternity, swimming trunks, swimming shorts, bikinis, wetsuits, float suits for swimming, swim hats, sun hats, swimming floats, inflatable swimming floats, flotation apparatus for swimming, floats for inclusion in swimwear, swim fins, swimming flippers, swimming jackets, swimming boards, swimming belts, swimming rings, swimming kick boards, Inflatable swimming pools, toys for use in swimming pools, inflatable toys, toy boats, toy animals; organisation and administration of consumer incentive and loyalty schemes, namely, business administration of consumer loyalty programs; customer loyalty services and customer club services, for commercial, promotional and/or advertising purposes; providing incentive award programs for customers through the issuance and processing of loyalty coupons for frequent use of participating businesses; providing incentive award programs through issuance and processing of loyalty points for purchase of a company's goods and services; providing incentive award programs for customers and employees through the distribution of prepaid stored value cards for the purpose of promoting and rewarding loyalty; providing incentive award programs for customers through issuance and processing of loyalty points for on-line purchase of a company's goods and services; advertising and promotional services; marketing services