"EST. 1974"
The mark consists of the rear half of a classic car angled down on top of a horizontal line that is broken into three parts, two short dotted lines on the left and one long line, as though the car is inserted into the ground. There are three broken lines emanating from the taillight on the car. To the right of the car and extending at an upward diagonal angle are the stylized word "CADILLAC" above the stylized word "RANCH" with "EST. 1974" underneath.
CADILLAC RANCH ESTABLISH ONE NINE SEVEN FOUR, CADILLAC RANCH ESTABLISH NINETEEN SEVENTY FOUR, CADILLAC RANCH ESTABLISH ONE THOUSAND NINE HUNDRED SEVENTY FOUR