The mark consists of a stylized angel in white with wings above the word "MORINAGA" in white on a red background, above Japanese characters in yellow on a blue background. There is a picture of pancakes in various shades of gold and brown on a white plate with yellow butter, amber syrup and fruit consisting of red strawberries, green kiwi with brown seeds, yellow citrus fruit, and a green mint leaf. There is a shaded white pitcher of amber syrup behind the plate, in front of a shaded white window with green leaves, sitting on a brown table. Below the picture are Japanese characters in yellow on a red background.
The color(s) red, white, blue, yellow, gold, green, brown, and amber is/are claimed as a feature of the mark.
The non-Latin characters in the mark transliterate to "hotto-keh-ki-mikkusu" and this means "pancake mix" in English; The non-Latin characters in the mark transliterate to "MORINAGA" and this has no meaning in a foreign language.
THE NON-LATIN CHARACTERS THAT TRANSLITERATE TO "HOTTO-KEH-KI-MIKKUSU" AND THE PICTURE OF PANCAKES