The mark consists of a mustard yellow rectangle outlined in brown. Inside the rectangle is the wording "SANGUCHERIA" in small brown uppercase letters. Below the wording "SANGUCHERIA" is the wording "EL CHINITO" in bigger brown uppercase stylized letters. From the top left side of the rectangle is a stylized design of a Chinese man in mustard yellow outlined in brown. On top of the bottom right side of the rectangle is a smaller brown rectangle. Inside the smaller rectangle is the wording "UN CLÁSICO DESDE 1960" in mustard yellow.
The name(s), portrait(s), and/or signature(s) shown in the mark does not identify a particular living individual.
SANGUCHERIA EL CHINITO UN CLASICO DESDE NINETEEN SIXTY; SANGUCHERIA EL CHINITO UN CLASICO DESDE ONE NINE SIX ZERO; SANGUCHERIA EL CHINITO UN CLASICO DESDE ONE THOUSAND NINE HUNDRED SIXTY
The color(s) mustard yellow and brown is/are claimed as a feature of the mark.
The English translation of "SANGUCHERIA EL CHINITO" and "UN CLASICO DESDE 1960" in the mark is "SANDWICH SHOP THE LITTLE CHINESE" and "A CLASSIC SINCE 1960".
"SANGUCHERIA" AND "UN CLASICO DESDE 1960"