The mark consists of a cream-colored woman in a red swimsuit, eating with a red spoon from a cream-colored bowl filled with a red substance, while riding a yellow surfboard, outlined in red with a red wave behind it. In the background behind the woman's legs is the silhouette of a mountain that also represents a wave; the background beneath this silhouette is cream-colored, and the background above is yellow. The yellow words "LOCALS ONLY", highlighted in red" form an arch above the woman, and the red word "GRANOLA" sits beneath her feet. The red words "NOR" and "CAL" are stacked vertically above the "G" and "A" of "GRANOLA", respectively.
The color(s) orange, red, yellow and cream is/are claimed as a feature of the mark.
"GRANOLA NOR CAL"