The mark consists of a stylized representation of the wording "HongRuiCheng" contained inside a horizontal bar and featuring a fanciful encircled human hand with bird design above and the Chinese characters for "HongRuiCheng" below.
HONG RUI CHENG
The non-Latin characters in the mark transliterate to "HONG" "RUI" and "CHENG" and this means "eastern bean goose," "lucky," and "succeed, " respectively, in English.
The English translation of HONGRUICHENG in the mark is "eastern bean goose," for "HONG, " "lucky" for "RUI" and "succeed" for "CHENG".