The mark consists of a vertical rectangle with two purple stripes and three golden stripes at the upper side of the rectangle. Below are the words "CORAZÓN DE" in stylized golden letters above the word "ALCACHOFA" in special font golden letters outlined in black. In the bottom right corner there is a depiction of an artichoke plant with a pink, beige and green base and a light purple rosette. The background of the rectangle is a blurry design in colors green, beige, light purple and brown, where the center resembles the shape of a flower.
The color(s) black, pink, purple, light purple, golden, green, beige and brown is/are claimed as a feature of the mark.
The English translation of "CORAZÓN DE ALCACHOFA" in the mark is "HEART OF ARTICHOKE".
"CORAZÓN DE ALCACHOFA" AND THE REALISTIC IMAGE OF AN ARTICHOKE