The mark consists of A black bowling ball inside of which are the word "The" in cursive script with white lines to either side, below which is the word "Alley " in all capital letters, below which is a white line, below which in capital letters are the words "Bowling" and "BBQ" separated by a plus sign, surrounded by ten white and black bowling pins (nine of which have black stripes).
THE ALLEY BOWLING PLUS BARBECUE
THE WORDS "ALLEY", "BOWLING" AND "BBQ"