42 On-line non-downloadable software for use in database management, geospatial mapping, monitoring and collection of data, data aggregation, and data interpretation, processing and analysis; Software as a service (SAAS) services featuring software for database management, geospatial mapping, monitoring and collection of data, data aggregation, and data interpretation, processing and analysis; Platform as a service (PAAS) featuring computer software platforms for database management, geospatial mapping, monitoring and collection of data, data aggregation, and data interpretation, processing and analysis; Online non-downloadable software for use in identity mapping based on input of data points; Online non-downloadable software for use in aggregating and analyzing data points received from electronic mobile devices; Electronic data storage; Providing an online or cloud-based, non-downloadable database for use in maintenance, storage, and accumulation of information, data, and geospatial datapoints used in the fields of marketing and advertising, intelligence, security, and defense