The mark consists of a black outer circle. Inside that circle is a white top half and a black bottom half. On the top half, in black, is the Hawaiian archipelago on top of the word "ALOHA". On the bottom half, in white, is the word "ORGANIC" on top of 4 thin green lines coming from the top right corner of the bottom black half and going out towards the left spreading further away from each other.
The color(s) black, white, and green is/are claimed as a feature of the mark.