The mark consists of the wording "LITTLE CRUISERS" in large white bubble lettering outlined in black in front of five cartoon characters composed of motor vehicles resembling cars and trucks. The first character from the left has a purple and white body, light grey top, white windows, face, and back tire, yellow headlights, red tongue, black eyes, freckles, mouth, tires, and body trim; black and grey tires and a light blue bow. The second character from the left has a pink and white rounded body, red bow and tongue, white windows, back tire and face, black eyes, eyebrows, mouth, and body trim, and black and grey tires. The third character from the left has a green truck body, grey stacks, light grey bumper and axel, white face, yellow headlights, red tongue, black eyes, eyebrows, mouth, and body trim, and black and grey tires. The fourth character from the left has a red body and tongue, light grey top, white windows and face, yellow headlights, black eyes, eyebrows, mouth, and body trim, and black and grey tires. The fifth character from the left has an orange body with light blue stripes, white face, window and circle on door and tire, black eyes, mouth, eyebrows, and body trim, red tongue, black and grey tires. The remaining white comprises background and transparent areas and is not part of the mark.
The color(s) white, black, orange, green, pink, grey, yellow, red, purple, light blue, and light grey is/are claimed as a feature of the mark.
"CRUISERS"