The mark consists of the letters "SEG" along the top portion of the image, with the top line of each letter extending to the far right of the image, with the letters "UN" directly below with the "U" stretching the length of the above-typed "SE" and the "N" just below the above typed "G", with the letters "DO" below that while the "D" is just below the "U" and the "O" stretches the length of the above typed "EG" and "N", with the word "COFFEE" just below that stretched across the entire image, and "LAB" typed just below the "FEE" in the above-typed "coffee".
The English translation of SEGUNDO in the mark is Spanish for "second".
"COFFEE"