The color(s) yellow, orange, pink, magenta, purple is/are claimed as a feature of the mark.
The mark consists of the word "Exotic" in stylized gradient-colored letters above the word "BLVD" in uppercase yellow letters, all of which are surrounded by a gradient-colored outline in the shape of the entirety of the text. The gradient coloring of the word "Exotic" and the outline of mark spans from orange on top, to pink in the center and ends in magenta at the bottom all of which is on a dark purple background. The cross of the "t" in the word "Exotic" extends over the letters following, wrapping back around the "c" ending the word "Exotic" and underlining the entirety of the mark. The word "BLVD" is enclosed in a rectangular, magenta field, resembling a street sign, positioned below the right side of the word "Exotic" and above the underlining extension of the letter "t" in the word "Exotic". There are 2 half-oval shaped magenta splashes to the right of the lower portion of the letter "E" in "Exotic", underneath the letter "x" in the word "Exotic", to the left of the word "BLVD" and above the underlining extension of the letter "t" in the word "Exotic".