The mark consists of the word CERVEZA in a curved stylized font. Below the word CERVEZA is the word HALCÓN with the word PEREGRINO under it, both in stylized font. There is one stylized sheaf of grain below the word CERVEZA and above the word HALCÓN. Below the word HALCÓN is the word FROST in stylized font. Below these words is a line stretching from left to right horizontally which dips down in the center. Below the line which dips down in the center is a stylized sheaf of grain, different from the design of grain sheaves above it. To the right of this sheaf of grain, but still under the dipping horizontal line is a stylized snowflake. This is followed by another sheaf grain identical in design to the one that preceded the snowflake. Below these elements is another a line stretching from left to right horizontally which dips down in the center. Below this and spanning the width of the mark is a stylized falcon. To the bottom left of the falcon are the words "4.6% Alc./Vol". To the bottom right of the falcon are the words "Contenido Neto: 350 ml". Below the falcon, the words "4.6% Alc./Vol"., and the words "Contenido Neto: 350 ml". is an additional horizontal line separating these elements from the bottom of the mark.
CERVEZA HALCÓN PEREGRINO FROST FOUR SIX PERCENT ALC VOL CONTENIDO NETO THREE HUNDRED FIFTY ML; CERVEZA HALCÓN PEREGRINO FROST FOUR SIX PERCENT ALC VOL CONTENIDO NETO THREE FIVE ZERO ML
The English translation of Cerveza, Halcón, Peregrino, Contenido Neto in the mark is Beer, Falcon, Pilgrim, Net Content.
"CERVEZA, FROST, CONTENIDO NETO, 350 ML. 4.6% ALC/VOL"