35 on-line ordering services featuring flowers, flower arrangements, floral products, plants, and gifts for pickup or delivery; marketing services in the field of florists, flowers, flower arrangements, floral products, plants, and gifts and flower delivery; online and retail store services featuring flowers, flower arrangements, floral products, plants, and gifts; cooperative marketing and advertising in the field of ordering plants, flowers, and gifts, and providing business information in the field of ordering plants, flowers, and gifts via a computer information network; franchise services, namely, offering business management assistance in the establishment and operation of florist shops featuring flowers, flower arrangements floral products, plants, and gifts for pick up or delivery; association services, namely, promoting the interests of florists, assisting florists in development and operation of their business, arranging for exchange among and by florists, namely, bartering of floral goods for others; transportation logistics services, namely, arranging the transportation of goods for florists