The mark consists of a black background, with the "JUMEX" in white with a green leaf over the letter "M" underlined with a yellow curved line above the term "UNICO" in green and white with a green and yellow leaf incorporated within the top of the letter "O" underlined in a yellow curved line. Below the second curved yellow line is the phrase "100% ORANGE JUICE" in orange above the phrase "NOT FROM CONCENTRATE" in white. In the center of the mark is a stylized orange slice with orange juice running out of the orange and splashing into a pool of orange juice that extends into the bottom of the mark. A black and orange circle with the term "PREMIUM" at the top and bottom, with the latter inverted and two dots in orange and yellow around a stylized gold leaf appears on the side of the orange. The phrase "STRAIGHT FROM THE ORANGE" in orange letters over a curved red banner trimmed in white and "NO PULP" in white text over an orange curved banner trimmed in white green appears overlapping the pouring orange juice and the phrase "NO SUGAR ADDED PRESERVATIVES" appears in yellow and white text on a red and white banner.
JUMEX ÚNICO ONE HUNDRED PERCENT ORANGE JUICE NOT FROM CONCENTRATE · PREMIUM · PREMIUM STRAIGHT FROM THE ORANGE NO PULP NO SUGAR ADDED PRESERVATIVES; JUMEX ÚNICO ONE ZERO ZERO PERCENT ORANGE JUICE NOT FROM CONCENTRATE · PREMIUM · PREMIUM STRAIGHT FROM THE ORANGE NO PULP NO SUGAR ADDED PRESERVATIVES
The color(s) white, black, green, yellow, orange, red and gold is/are claimed as a feature of the mark.
The English translation of "UNICO" in the mark is "ONLY".
"100% ORANGE JUICE NOT FROM CONCENTRATE," "PREMIUM," "NO PULP," "NO SUGAR ADDED PRESERVATIVES" AND THE DESIGN OF THE ORANGE