The mark consists of a circular pattern where on the top half of the circular pattern is the stylized wording "LOUIE'S SMOKEY TRAILS" and on the bottom half of the circular pattern is the stylized wording "HOLLISTER, CA". In the center of the circular pattern, are stylized monogram initials "LST" where the letter "T" has bull horns as the top part of the letter. To the left inside the circular pattern is the word "EST" and the term "2016" is on the right inside the circular pattern.
The name(s), portrait(s), and/or signature(s) shown in the mark identifies Louie Roybal, whose consent(s) to register is made of record.
LOUIES SMOKEY TRAILS ESTABLISHED LOUIES SMOKEY TRAILS TWENTY SIXTEEN HOLLISTER CALIFORNIA; LOUIES SMOKEY TRAILS ESTABLISHED LOUIES SMOKEY TRAILS TWO THOUSAND SIXTEEN; HOLLISTER CALIFORNIA; LOUIES SMOKEY TRAILS ESTABLISHED LOUIES SMOKEY TRAILS TWO ZERO ONE SIX HOLLISTER CALIFORNIA
Color is not claimed as a feature of the mark.
"EST" "2016" AND "HOLLISTER, CA"