The mark consists of The Logo "ApeGum" will rest above an the Apegum Mascot which is an image of an apelike face. The color of the apelike face will vary depending on the style of the packaging. The term "Define your jaw" will rest above the face image. The gum base use will be stated below the image of the face, in this case it is Greek Mastic. The flavour will be mentioned below aswell, in this case the flavour is raw. The exact variant of the product will be mentioned at the complete bottom of the image, in this case it is called, "heavy 20 grams per box".
APE GUM, DEFINE YOUR JAW, GREEK MASTIC, RAW HEAVY TWO ZERO GRAMS PER BOX; APE GUM, DEFINE YOUR JAW, GREEK MASTIC, RAW HEAVY TWENTY GRAMS PER BOX
The color(s) Red, Orange, Yellow, Blue, Green, Purple, Brown, Black, Violet is/are claimed as a feature of the mark.