35 Advertising services; Advertising and marketing; Advertising, including promotion of products and services of third parties through sponsoring arrangements and licence agreements relating to international sports' events; Business administration services for processing sales made on the Internet; Consumer loyalty services for commercial, promotional, and/or advertising purposes, namely, administration of frequent flyer program that allows members to redeem miles for points or awards offered by other loyalty programs; Negotiation of business contracts for others; On-line advertising and marketing services; Organization of exhibitions for commercial or advertising purposes; Procurement, namely, purchasing tickets to entertainment events for others; Product merchandising for others; Promoting sports competitions and events of others; Promoting the goods and services of others; Providing advertising, marketing and promotional services, namely, development of advertising campaigns provided through cable television broadcast, web casts, radio broadcasts, newspapers, magazines, online banners, outdoor billboards, wild postings, bus and subway ads; Wholesale and retail store services featuring sports articles, namely, sportswear, footwear and accessories, sports apparel and sports equipment; merchandising services, namely, preparing promotional merchandising materials for others