The mark consists of an orange banner with an inner green outline followed by a white outline and then an outer red outline. Within the banner is the design of a man outlined in black who is wearing a brown and black hat, a black tie, and a white shirt that is outlined in black. The man's skin is cream, and his hair, eyebrows, mustache, eyes, and mouth are black. The orange background of the banner is mixed with white directly behind the man and creates the impression of light rays. The very top of a brown and black guitar can be seen between the man's arms. Below the man is the stylized wording "Habanero's," which has a shadow. "Habanero's" in both the wording and shadow is red with a white outline and with gray and black shading around the letters. Below "Habanero's" is the stylized black wording "Salsa Caliente," which is outlined in white. At the bottom are the designs of four green peppers with gray shading thereon. The remainder of the white in the drawing represents background areas only and is not part of the mark.
The mark was first used anywhere in a different form other than that sought to be registered at least as early as 10/01/2013
The mark was first used in commerce in a different form other than that sought to be registered at least as early as 10/01/2013
The color(s) RED, ORANGE, GREEN, BLACK, WHITE, CREAM, GRAY AND BROWN is/are claimed as a feature of the mark.
The English translation of "SALSA CALIENTE" in the mark is "HOT SAUCE."
"HABANERO'S SALSA CALIENTE" AND THE PICTORIAL REPRESENTATION OF THE PEPPERS