The mark consists of "LA ISLA" in curved brown cutomized Colonna MT font that resembles wood. Font has black stroke and a white outline. Below "LA ISLA" is a yellow, white, and blue circle. The yellow is the sunlight, the white is the sky, and the blue is water. Inside the circle is a brown volcano, an island with 3 green palm trees on it, and silver fish. The bottom of the circle reads "LOS ANGELES" in yellow Wide Latin font with black stroke and a blue background.
The color(s) blue, white, yellow, silver, brown, green is/are claimed as a feature of the mark.
The English translation of LA ISLA in the mark is THE ISLAND.